Choose the interaction
Decide what the audience can do: choose a viewpoint, explore a space or follow a branching narrative. Keep the interaction connected to the music.
MIMIC MUSIC VIDEOS / SERVICES
Interactive Music & VR/AR Experiences
We design choose‑your‑own‑adventure narratives, multi‑angle performances and VR worlds.
Explore the craft01 / THE SERVICE
Interactive Music & VR/AR Experiences
We design choose‑your‑own‑adventure narratives, multi‑angle performances and VR worlds. Our AR filters and immersive brand activations, let fans engage with your music in unprecedented ways.
FROM THE BRIEF TO THE RELEASE
Let the listener enter the world.
Design the experience
A VR world, an AR filter and an interactive performance have different constraints. Define the target device and audience journey early.
Test the journey
Plan checks for navigation, clarity and performance on the intended devices. The experience should stay understandable while the audience explores.
Your questions, answered.
How do we choose between VR, AR and an interactive video?
Start with where the audience will experience the work and what they should be able to do. Device availability, distribution and the desired interaction guide that choice.
What makes an immersive music brief useful?
Describe the track, audience, target platform and the action you want listeners to take. Include references for the world and the amount of interaction you have in mind.
NEXT TRACK / YOURS
Give your sound something to see.
Bring a track, a reference or the first spark of an idea.